UNLOCK YOUR STRATEGY. DOMINATE YOUR MARKET.
Upcoming Release: 2026
A practitioner's guide to achieving market dominance through strategy, differentiation, and positioning mastery
Most companies compete; a few win. But only a rare few build a durable advantage that secures long-term dominance.
Drawing on decades of leadership and high-stakes repositioning battles, this book bridges the gap between theory and reality. It introduces a rigorous, practical framework that fuses strategic choice with flawless market execution. You’ll learn to navigate tough markets, fend off well-funded rivals, and command premium pricing.
Stop playing the game and start defining it. Transform strategic clarity into a coherent system for sustained, profitable growth and undisputed market leadership
Strategy wins by outmaneuvering competitors.
Practical Insights for Unmatched Advantage
DIFFERENTIATION
Stand out from the noise
POSITIONING
Command your niche
MARKET DOMINANCE
Achieve leadership
Most companies are caught in a 'commodity trap'—competing on features and price while working twice as hard for half the growth.
My book, OutPosition, introduces a new framework for leaders who are tired of just competing and want to start winning. It’s based on decades of marketing leadership at companies like Microsoft and Rackspace, and it solves the one problem most strategy books miss: the gap between strategic choice and market execution.
I show readers how to build a durable advantage that fends off rivals and commands premium pricing. It’s not just about being better; it’s about 'out-positioning' the competition to turn strategic clarity into undisputed market dominance.
Meet The Author
Gerardo A. Dada
Gerardo Dada is a seasoned marketing strategist and technology leader with over 25 years of experience at the center of the Web, Mobile, Social, and Cloud revolutions. He has held senior leadership and executive roles at some of the world’s most influential technology companies, including Microsoft, Rackspace, SolarWinds, and Bazaarvoice.
Currently serving as the Chief Marketing Officer at Catchpoint, Gerardo is widely recognized for his expertise in bridging the gap between complex technology and business value.
A frequent speaker at international and an author for Forbes and Stratega magazines, among others, he has spent decades mastering the frameworks of competitive strategy and market execution. His career is defined by a "strategic mindset" and a proven track record of turning strategic clarity into sustained, profitable growth for high-growth technology brands.
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