What Readers Are Saying about OutPosition

Early feedback from strategists, executives, and reviewers who read OutPosition before launch.

¨This is going on my recommended reading list.¨

— John Graff, former CMO/CRO; Assistant Professor, McCombs School of Business, University of Texas at Austin

“Good strategy brings the exact clarity leaders need to define what game to play and how to win. OutPosition proves that strategy only becomes real when it shows up in organizational behavior and how performance is measured. Gerardo Dada has delivered an essential blueprint for turning strategic differentiation into predictable economic success.”

— Laura Patterson, B2B Growth Strategist | Founder & President, VisionEdge Marketing | Author of Fast-Track Your Business

“Companies rarely lose because they lack ideas or effort. They lose because they have not made the few hard choices required to align strategy, differentiation, positioning, and execution. OutPosition provides a practical guide for making those choices well.”

• Sam Decker, founding CMO Bazaarvoice, Co-founder of Mass Relevance and Clearhead.

“OutPosition is a masterclass in market differentiation. If you want your sales team to stop competing on features and start winning on value, read this book.”

– Keith Hoskison, SVP WW Sales, Enable

“Competitive advantage is the economic engine of strategy, but only if you have the right strategy in place. Gerardo Dada’s OutPosition bridges the gap between choices and execution. It’s a must-read for leaders committed to turning strategic clarity into measurable business growth.”

— Laura Patterson, B2B Growth Strategist |Founder & President, VisionEdge Marketing | Author of Fast-Track Your Business

¨I start every semester by showing students what bad strategy looks like, because nothing teaches the discipline faster. Dada gives me both halves of that lesson in one book — the companies that chose a position and held it, and the ones that got bored and gave it away. OutPosition also makes the argument I spent a career making: you cannot position a business you are not deep inside strategically. Positioning is the strategy, and marketers who treat it as downstream work never get good at either.¨

— John Graff, former CMO/CRO; Assistant Professor, McCombs School of Business, University of Texas at Austin

“OutPosition reminds us that winning isn’t about running faster on the same track. It’s about choosing the right game and backing it up with strategic clarity. Gerardo Dada clearly demonstrates how real differentiation shapes company behavior, drives competitive advantage, and ultimately fuels the bottom line.”

— Laura Patterson, B2B Growth Strategist & Founder, VisionEdge Marketing

¨After a career as a CMO and CRO, and now teaching strategy at McCombs, I have immersed myself in books on business and strategy. Dada’s contribution is treating strategy, differentiation, and positioning as one connected discipline rather than three, which is exactly what most books get wrong. The examples carry the argument; the failures are as instructive as the wins.¨

— John Graff, former CMO/CRO; Assistant Professor, McCombs School of Business, University of Texas at Austin

Most strategy books tell you what good looks like. Dada also shows you what bad looks like, in specifics, and that is often the more useful half. His core claim is one I built a career and a syllabus around: you cannot position a business you do not understand strategically. This is going on my recommended reading list.

— John Graff, former CMO/CRO; Assistant Professor, McCombs School of Business, University of Texas at Austin

Product leaders spend their lives making strategic choices, yet few resources explain strategy with this level of clarity. OutPosition delivers a practical playbook for understanding competitive advantage, differentiation, and the strategic thinking required to create market leading products.

• Tom Evans, Global Advisor – Product Leadership, The Lûcrum Group & Productside

If I were writing a book on strategy, I’d want it to look a lot like OutPosition. Gerardo Dada brings rare clarity to what strategy is and isn’t, untangles the often-confused concepts of competitive advantage and differentiation, and leaves readers with practical ways to become better strategic thinkers.

• Tom Evans, Global Advisor – Product Leadership, The Lûcrum Group & Productside

¨I’d argue the reason most positioning work fails is that companies treat strategy, positioning and differentiation as three separate exercises. Gerardo treats them as one connected system.  This is a fantastic addition to your marketing library and I bet you’ll read it again and again.¨

• Matt Heinz, President of Heinz Marketing

“In software and tech, execution alone no longer guarantees a moat. As both a founder and investor, I’ve seen countless companies waste capital out-executing rivals on the exact same track. In OutPosition, Gerardo Dada delivers a masterclass on why sustainable enterprise value comes from making hard strategic trade-offs and earning a distinct space in the buyer’s mind. A must-read playbook for any leader who wants to stop competing on price and start building enduring market dominance.”

• Vinay Bhagat, Founder and CEO of Convio and Trust Radius, Investor

“A comprehensive, practical guide to modern business strategy. Gerardo has distilled decades of strategic thinking into an accessible playbook for today’s leaders.”

“If you’re looking for a single volume that brings together the major ideas, frameworks, and methodologies of modern strategy, OutPosition is an excellent place to start.”

“A thoughtful synthesis of strategy, positioning, and differentiation that product marketers and business leaders alike will find valuable.”

• Dave Kellogg, EIR at Balderton Capital and author of Kellblog
  

DETAILED BOOK REVIEWS

A Practitioner’s Guide to Competitive Strategy, Differentiation, and Market Leadership.

Outposition makes the case that winning comes from treating strategy, competitive differentiation, and positioning as a single, connected system—a set of reinforcing choices rooted in what your company does uniquely well.

Get that system right, and every part compounds the others. Get it wrong, and even flawless execution accelerates commoditization.

Drawing on three decades of building strategy across early-stage startups and Fortune 50 companies, Gerardo Dada offers something most strategy books don’t: a practical method for choosing where to play, how to win, and how to make that choice unmistakable in the market.
• Choose a differentiated strategic position rooted in your unique strengths
• Turn focus and trade-offs into advantage competitors can’t easily copy
• Align positioning and messaging with the strategy behind them
• Build the systems that turn strategic intent into results

Whether you’re a CEO, a go-to-market leader, a product executive, or an ambitious manager preparing for the next step, this book will change how you think.

Most companies grow by doing more. The best ones grow by OutPositioning—aligning strategy, differentiation, and positioning into one system that compounds advantage over time.

– Elizabeth Javor | The Book Marketing Source.
Reedsy Discovery

¨..a refreshing, practitioner-led class..¨

¨What sets OutPosition apart is its incredible depth of real-world evidence¨

¨…a blueprint for any leader tired of volume-driven marketing¨

– Ted Olczak, President & Publisher
FALCON REVIEW by Printed Word Reviews